A public relations and crisis communications post worth the read at On the AOL Journals advertising mini-brouhaha.
Public relations has changed in a big way over the past two years. Sure, you still need a PR department, but the most important thing is to have your executives and product managers blogging authentically with your customers.
Here is the outline, and it is truly something out of a textbook with frankness, humility, actionable lessons. Job well done on the post at least, although turning ads loose without warning isn’t a way to endear the public.
Here is the top level summary, and it is a well articulated PR post
- Huge disclaimer
- What happened
- What we did wrong
- What we did right
- What should we do next
- Reader Comments
He even has the class to discuss Mena’s success with SixApart crisis/honest communication. As a typepad user, I appreciate that.