From an email link from Lauren to http://blog.outer-court.com/archive/2005-11-22-n58.html I visited VisitorVille web statistics for the first time. Brilliant. Not sure how it would scale, but what a cool refreshing new look at understanding social patterns.
What it appears to do well is show you the progression over time of traffic. What is still missing apparently is an easy method of drawing conclusions about motives based on large amounts of aggregate data without walking through every site path. That problem I will leave to the Web Analytics Association (disclosure: WAA is a Tendenci client of ours so I am biased.)
I mentioned google base and google trying to enter their own Chili while still being the judge of the chili contest (excuse the metaphor). The NYT and Gawker are both commenting as well that while brands may be built on PR, the media empires still have some teeth and won’t like seeing their ad revenue dissappear.
The scariest development for the newspaper industry was the announcement (on that same Wednesday) that Google, the search engine company that wants to be the wallpaper of the future, was going live with Google Base, a user-generated database in which people can upload any old thing they feel like. Could be a poem about their cat, or their aunt’s recipe for cod fritters with corn relish.
Or, more ominously for the newspaper industry, people could start uploading advertisements to sell their ‘97 Toyota Corolla. Craigslist kicked off the trend, giving readers a free alternative to the local classified section. If Google Base accelerates the process, the journalism-school debates over anonymous sourcing and declining audience may end up seeming quaint.
(Several links added by me.)
I found the link through Gawker. So, it now qualifies as juicy gossip although not quite as good as Kate Moss.
What it does mean is that google and blogs are literally going to put traditional newspapers out of business. Not sort of, kind of, maybe, but literally the revenue stream for printed newspapers will be removed, already is being removed, and when that happens they are hosed. Speaking as someone in Houston where the Chronicle with few exceptions is a reprint of AP Wire Services, I don’t know that I will miss it.