Google wants ALL of your data, not just the recent stuff

… when Google tries to host my content, how much you want to bet they’ll also change what I say by adding links to things they like (for example ads) and removing unnecssary (sic) links (for example, the ones I put there). … Or, perhaps my site won’t be included at all, by some mysterious algorithm (like Google News) not deemed worthy of inclusion.

(link added by me) and

Haven’t sites been publishing RSS feeds for years? Yes, but those feeds only included recent items. Google wants ALL of our data.

Google will probably come to their senses, but if ever anyone believed trust wasn’t a big part of branding, google may, or may not, be proving a point in the next year.

Gillmor’s Attention and “Color Coding of Interesting Actions in Social Software”

On my to-do list is to get Steve Gillmor’s attention and explain that we already have a complete method of numbering and color coding meta data for social software.  And that we want to help and share it if others will.  Call it a social contract, but there IS value in there that can be used for good.

At last year’s eTech 2005 I presented a birds of a feather (BOF) session called “Color Coding of Interesting Actions in Social Software“.  I think I had at least four, maybe five people in attendance.  Basically I felt like a geek among geeks which is somewhat frustrating.

Interesting Actions Analytics
Interesting Actions Analytics by Ed Schipul

By visualization of interesting actions in social software, please note that we are NOT trying to reinvent Vizster, rather we are looking for patterns of actions and attention that relate to society.  Step 1 is TRUST which is what AttentionTrust is working towards.  I like anyone who is willing to write the word ethics or integrity in a sentence.  From there, with some stated ethics we can probably help.  The net result should be something that looks like a GIS graphic but that indicates what people are paying attention to.

It is interesting to note that at eTech I had a brief exchange with some influential folks and I was trying to explain the concept of standardized methods of recording things like article adds, and the response was “but why would anyone share that data?”  And then Steve Gillmor comes along, caustic, rough around the edges to say the least, and he might actually get a level of cooperation on sharing the data.  Maybe this was a message that needed a hammer to initially get attention.

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Fotolia – Social Software Concepts utilized for Digital Photography Pricing and Sales

Social Software as a Stock Photography Sales Gimmick?

Fotoliaartistprofile Fotolia: social marketplace for royalty free stock images.
Posted Nov 11, 2005, 10:43 AM ET by Andrew Barrow

Fotolia was launched yesterday as the first Social Marketplace for Digital Images.

Already the numbers look impressive

135238 Images
10754 Members
1057 Free images
1754  Photos in queue
1 credit  £0.57

From viewing the site however the "social marketplace" reference refers to: 

Collaborative features of the website include, photographer and designer forums, image feedback from peers, the ability to add descriptive tags to every image, and a photography and design news web blog.

On Pricing Theory

Recommended reading for pricing theory today and how it communicates value (yes this relates to PR) is Seth Godin’s Post "On Pricing".  That post stems from Joel on Software’s post "Price as Signal".  In particular Seth’s close of

Which leads us to the wisdom of Jeff Bezos. There are two kinds of companies, Jeff says. Companies that work to lower prices (like Amazon, most of the time) and companies that work to raise prices (like the music industry, all of the time).

Having attended the O’Reilly Emerging Technology Conference, the only fortune 500 CEO that will be sitting next to you through the sessions is Jeff Bezos.  Not flying in to talk and leave, but attending.  Studying.  Working to lower prices.  Overall not a bad thing, and speaking as a guy with a book problem, I appreciate Amazon.

I like studying pricing theory, well not really, it just became a necessity when running a company so there it is.  The one that makes the most sense to me is the Value Equivalency Line concept.  Crossing this with Geoffrey Moore’s concept of technology company marketing crossing the chasm creates an interesting set of thoughts.  And a pricing model that does work, although it may be based on luck.  So much of business is actually based on luck, we just don’t like to admit it.

RSS does NOT mean Blogs / Elements of Argument

BlogreadershipIn "Forget RSS, We Got Bigger Issues" on BrandAutopsy the blog readership versus RSS trend is highlighted.  This is in reference to this blog poll on the WSJ site.  Polls of course being the fodder of the public relations professions for quite some time now.

For this particular post there are numerous types of arguments to be made, and one common tactic is to debate two opposing points as if they were opposing elements, and therefore side step other issues that relate.  I am not suggesting this was done in a malicious way in the RSS to Blog Readership debate, I am just emphasizing the point that RSS and Blogs are not even close to a 50% correlation although I don’t actually have that number.  RSS started with news as I understand it, was adopted by Blogs thank heaven (I would be LOST without for example).  So to correlate blogs to rss you would have to somehow source all news or other informational sources and exclude them to get the true correlation of RSS to blog readership.

The graph below is an example of the growth of RSS as we see it in our client base.  This is one snapshot, from one client, with all names removed.  And I definitely picked one that I knew was growing rapidly in RSS utilization.  So statistically this is completely biased, but relevant.  The RSS graph below is showing not site traffic, or hits or visits, but JUST RSS pulls as measured by our software Tendenci that powers other web sites.

Rssgrowthtendenciexample It is important to note that while Tendenci has a ton of functionality, one thing it does NOT have yet is a blog module (11-2005).  So the RSS pulls to the rights are on news, articles, jobs, calendar events, basically anything BUT blogs for mostly organizations.  And note over 32k rss pulls last month in this particular site graph.

What also intrigues me is what got in the water four or five months ago that caused RSS to hit a tipping point.  The functionality has been in our software for over a year and a half, but one day it just took off requiring us to rush for additional server purchases!

And for one final wild card, I am just full of questions and few answers today, sorry, but the final wild card is that several months ago Google and Yahoo (Slurp) bots became very-very-interested in the RSS feeds on our client sites.  I know this because we also have an search engine optimization division that monitors these trends.  So to get accurate usage of rss you would also have to conduct surveys that excluded automated traffic from RSS data.