Two marketing ideas from the blogosphere

Concepts from the echo chamber.

The first idea is from a post linked from HorsePigCow and relates to using images to test for human versus bot posting.  Basically, you can use this concept to combat comment spam or similar.  If you run a lot of web sites like we do, you feel my pain and can see the potential! world

The second is this post on "piggy back marketing" discussing basically commenting on every blog post a competitor has.

I guess that when you don’t have a real marketing team or budget, you just piggyback on other’s efforts. 

Via Rubel: PR Newswire has launched a podcasting service.  I feel so "mains tream"

LL Bean has a “World Park Search“ on their web site

Llbeanworldmap_1I love this as a brand tie-in. LL Bean has a “World Park Search“ on their web site meaning a place to find national parks and wildlife refuges throughout the world. This relates to the brand, positions them as global, and certainly encourages the purchase of LL Bean products but is not an overt sales pitch. Very cool marketing move on their part.

Found out about this on this newsletter.