Ford Commercial – Bad Branding with Zombies Assembling Stuff

Dallas game – Oakland is winning.  Ford Commercial comes on.

da…da-dat…da-dat…da-dat (cosmic music)

Masses of people walking towards the same destination carrying thousands of auto parts.  Parts of an SUV to be assembled.  Like zombies they crush towards the middle to add their part.

"If you could build your own SUV … blah blah … you’d build the 2006 Explorer.  The best Explorer ever."

They walk like zombies.  Am I the only one who jumps to ask if those zombies are the ones who died in the less than "best" Ford Explorers that kept flipping over a few years back?  I recognize the need for buzz, but I can’t be alone in this mind connection.  And at this moment I am more likely to purchase anything other than a Ford Explorer.