Direct Mail is Growing – Center for Media Reseach

This data from the "Center for Media Research" newsletter are interesting.  Direct Mail, meaning snail mail not email in this case, is growing at a healthy pace.  The data comes from a report by the Winterberry Group and I have not personally checked their research methodology.

The growing emphasis on personalization and one-to-one marketing methods has positioned database management and analytics services as the fastest growing segment of the marketing services value chain, projected to grow nearly 11 percent in 2005. Marketers are aggressively bolstering both their internal database marketing staff as well as outsourcing efforts; the result is a breakdown in traditional data silos, making way for databases that allow for segmentation based on demographic, behavioral and transaction data.

Projected Direct Mail Annual Growth Rates, By Vertical Market (2002-2007)

Financial Services/Insurance

8.4%

Hospitality

7.6%

Not-for-Profit

7.3%

Healthcare/Pharmaceuticals

6.6%

Publishing

6.1%

Automotive

5.1%

Telecommunications

4.8%

Financial Services/ Banking & Credit Cards

3.7%

Technology

3.0%

Retail (Non-Catalog)

2.7%

Source: Direct Marketing Association, Winterberry Group analysis

2005 Direct Mail Growth Forecasts

Direct Marketing Association

5.2%

Universal McCann

8.5%

Veronis Suhler Stevenson

5.5%

Winterberry Group

7.5%

Source: DMA, September 2005

For more details in the report, go here.