AJAX, Exactness of Speech Matters, Especially for Context Ads!

Cnnajax As a marketing and sometimes programmer, I find this hillarious.  I clicked a link on "web based software challenges windows" from CNN.  Web based software like gmail use a programming style called AJAXAJAX in this context is NOT a soap or real estate.  Rather it means "Asynchronous JavaScript and XML"

But that is not the point.  The point is that Google, the company that is threatening Microsoft apparently with their software is also serving the contextual advertising on CNN.  Next to the story about their success no less.  And all of the contextual advertisements ARE FOR AJAX THE SOAP!  Oh, the irony.  It just kills me.  Exactness of speech matters even for machines.

This is the text apparently being picked up on with innacurate but factually correct keyword relevance:

The threat comes in large part from Ajax, a set of Web development tools that speeds up Web applications by summoning snippets of data as needed instead of pulling entire Web pages over and over.

And these are the ads it shows!

Buy Ajax at drugstore.com
Free shipping with minimum purchase. Plus get 5% back in store credit. Great…
drugstore.com

Ajax Real Estate
See the MLS listings for Ajax and Pickering.
select-plan.com

Gulf States Laundry Machinery Company
One stop shopping for all your dry cleaning and laundry parts and equipment,…
gslaundry.com

Ajax on eBay
Find Ajax items at low prices. With over 5 million items for sale every day,…
ebay.com

Somedays you’re the windshield, and somedays you’re the bug.  But a little Ajax will take that stain right out.