This data from the "Center for Media Research" newsletter are interesting. Direct Mail, meaning snail mail not email in this case, is growing at a healthy pace. The data comes from a report by the Winterberry Group and I have not personally checked their research methodology.
The growing emphasis on personalization and one-to-one marketing methods has positioned database management and analytics services as the fastest growing segment of the marketing services value chain, projected to grow nearly 11 percent in 2005. Marketers are aggressively bolstering both their internal database marketing staff as well as outsourcing efforts; the result is a breakdown in traditional data silos, making way for databases that allow for segmentation based on demographic, behavioral and transaction data.
Projected Direct Mail Annual Growth Rates, By Vertical Market (2002-2007)
Financial Services/ Banking & Credit Cards
Source: Direct Marketing Association, Winterberry Group analysis
2005 Direct Mail Growth Forecasts
Direct Marketing Association
Veronis Suhler Stevenson
Source: DMA, September 2005
For more details in the report, go here.