Great book – Buzz Marketing by Mark Hughes.
The Six Buttons of Buzz
– The taboo (sex, lies, bathroom, humor)
– The unusual
– The outrageous
– The hilarious
– The remarkable
– The secrets (both kept and revealed)
Buzz Marketing, Mark Hughes, Pg 29
Dallas game – Oakland is winning. Ford Commercial comes on.
da…da-dat…da-dat…da-dat (cosmic music)
Masses of people walking towards the same destination carrying thousands of auto parts. Parts of an SUV to be assembled. Like zombies they crush towards the middle to add their part.
"If you could build your own SUV … blah blah … you’d build the 2006 Explorer. The best Explorer ever."
They walk like zombies. Am I the only one who jumps to ask if those zombies are the ones who died in the less than "best" Ford Explorers that kept flipping over a few years back? I recognize the need for buzz, but I can’t be alone in this mind connection. And at this moment I am more likely to purchase anything other than a Ford Explorer.
I came home yesterday to a house full of kids. Kids who did NOT want to go to the movies. They actually chose going to Target over going to the movies. When exactly did going to the movies become such a downer to the youth? Are they just tired of parents saying "no, actually you can’t have an $10 bucket of popcorn"?
The LA times, as picked up by every blogger and slashdot, is running an article entitled "This Just in: Flops Caused Box Office Slump" which points out that crappy movies keep people away from the theatres. But the boys, ages 8, 12 and 11 (the last one not being mine) didn’t even know what was showing. You can’t say that they didn’t like any of the movies; the conversation never got that far. They classified going to the movies with bowling, which they also turned down. Skateboarding – that still rocks. Target, yes the store, was a second choice. Times are a changing.
I concluded with the thought that as an adult I decide if I want to go to the movies, and then check what is playing (typically at least). Kids appear to choose the movie first and consider the location secondary. The theatrical presence of the theater has no value, only the entertainment and they probably want it to be a few nanometers north of crappy for the amount of parental grief they put up with during the process. The process of going to the movies.