Peoplemeter Results from Emmy New Media Newsletter

From Emmy New Media Newsletter

The early returns from Arbitron’s Personal People Meter tests suggest that the overwhelming majority of TV viewers watch shows when broadcast, and not on DVRs, and that 80% of recorded programming was viewed within 48 hours of broadcast. The research also suggests that DVRs are bringing new viewers to shows and not disrupting the audience that watches during the original broadcast. http://online.wsj.com/article/SB113020001206978306.html?mod=home_us_inside_today 

It seems we are all still pretty much real-time in our consumption.  I was suprised.

The arbitron site also has summary results from a Houston People Meter study by coincidence for the locals.

GM use Onstar to tell us about our mileage and driving?

I don’t drive a GM.  But of course I see the commercials and news stories about OnStar.  Typically they read like this:

…arrested Friday evening after police located the dead woman’s missing car through its OnStar electronic tracking system… (snip)

HummerSo if you are really in a bad spot, or are dead, OnStar is awesome.  Your personal electronic tracking system.

Why can’t GM turn this into a bigger net positive?  I want a monthly email or personal rss feed with my mileage and vehicle performance.  Maybe allow me to allow them to choose to share the data about my imaginary hummer with the public like flickr does with photos.  We all know that mileage for cars as advertised is wildly off, so why doesn’t GM or another manufacturer be the first to be HONEST and start posting real live data?

Maybe a "monthly best driver" award for people who get the best gas mileage above the rating, and again this is only for people who specifically choose to sign up.  But if OnStar is IN the car, surely it can tell the mileage and report back on starts and stops to determine city/highway and then the actual mileage.  The data is nothing new, but make it a social promotion.  GM should become leaders at encouraging people to get good gas mileage and tout the success stories through this competitive advantage.

It might even help GM become knows as an environmentally friendly company (or not, just saying…)

Another by-product would be there are those people out there who would hack their GM cars to get better gas mileage so then they can have two categories.  Gas mileage for factory and gas mileage for custom eco-hacks of GM cars.  What great PR this would be for them.  People might even take their car in for service complaining of bad gas mileage helping GM improve further.

Just a thought on a rainy day.

Time. Collective Action. Google. Gillmor. Attention.

LordganeshA discussion of three related topics.  The first is the concept of Google as content provider, the second is the Gillmor focus on an “attention economy“ and the third is collective action.  The battle matters for the PR practitioner and social scientist alike because it provides the filters to discern the winners.

Google as Content Provider

Google originally created a valuable brand through buzz from alpha geeks using a minimalist interface that worked.  It worked, it helped us find stuff, because it leveraged something under the radar which was, at the time, hard to game or trick.  That thing was described as page rank which to oversimplify means links to your web site (content) are votes for your site and therefore the site is probably more relevant.  So links about a topic mean this content is good and you probably want it so we (google) will direct you (you) to it.  They provided a service to help us make the best use of our time seeking stuff.

We cared about google because we lack long attention spans and don’t want to waste time going through 5 pages of search results to get to the answer.  We are smart and impatient and want what we want and we want it now.

[Sidebar: that elephant is Lord Ganesh the Remover of Obstacles which just seemed appropriate for this post]

Continue reading “Time. Collective Action. Google. Gillmor. Attention.”

NYT – Google controls more advertising revenue that MSM

Google Wants to Dominate Madison Avenue, Too

<snip> This year, Google will sell $6.1 billion in ads, nearly double what it sold last year, according to Anthony Noto, an analyst at Goldman Sachs. That is more advertising than is sold by any newspaper chain, magazine publisher or television network. By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner.

I can see the suits on Madison Avenue shaking all the way from Texas.  Happy Halloween guys.  The article goes on to talk about some of the potential conflict ahead.

Not content to just suck advertising dollars from Web search, Google is using its windfall to pay for an eclectic range of ambitious projects that have the potential to radically disrupt other industries. Among other things, it is offering to build a free wireless Internet network in San Francisco, plans to scan nearly every book published and is testing a free classified advertising system it calls Google Base.

CNN also covered Google Base in a very no-nonsense manner pounding home the conflict this will cause with Google’s clients like eBay and Craigslist.  Nothing like a good fight on the horizon.

Continue reading “NYT – Google controls more advertising revenue that MSM”

Social Software Visualization

Rfidparty Cool visualization of social actions.  In this case, an RFID party.

…attendees were handed RFID tags at the door, and their status at the party was tracked throughout the evening, with their location displayed on various screens. (more)

Blogosphere Relations?

Great post on blogosphere relations with four bullet points.  The main take away for me is a reiteration of the importance of a voice with conversation style crossed with branding.  And you are the brand.

To succeed you must actively join in the conversation and be genuine.  Then you have skin in the game.  And the funny thing is once you have skin in the game, once you are PART of it, you won’t want to game the system anyway.  Your reputation is far too valuable to risk on a retainer.  So as always this leads us back to client selection being the primary challenge for the PR professional.  Find the good eggs first.

Creativity and Buzz – this is one big (and creative) advertisement!

From doc, another blatant repost, but you have to love this amazingly creative "big ad"!

Abigad

And for the record, Doc Searls doesn’t know me from Adam, I just read his stuff.  What actually had me reading today was the commentary on the Daniel Lyons piece in Forbes called "Attack of the Blogs".  The Forbes blog article has suspense, public relations, poor crisis communication, dogs and cats, living together, just great stuff!  And it does make some good points about the role of blogs, journalists and public relations folks stuck in the middle of it all.

What strikes me the most is that Daniel Lyons, the author, takes a blogger-like-over-inflamatory tone specifically to create buzz.  And it worked. A full frontal attack on the blogosphere is really brilliant PR to for Forbes magazine to create buzz! Those clever people….  How else would I have logged into the Forbes site for the first time in my life (using bugmenot of course but that is beside the point).

So now the question is, will the next issue of Forbes issue a standard blogger-type-retraction-apology-move-on about some random detail in the article to complete the theme?  And what do you bet that the author has his google alerts set up with bloglines feeds watching and grinning?  Part of social software is the performance art aspect of flaming, and there is no better place to flame than the blogosphere.

I love creativity! Design that is not quite green, at least that is what the bitch said

I visited Texas A&M University last week and while walking under a thoroughfare ran into this design creation called "What is Design?". 

Why was it there?  Who knows, it is a college campus so there is no telling.  And the design is cool, but what is really cool is the notepad that was on it with commentary from the students in the creative process.  Here is the object, followed by the creative process which I will let speak for itself.

DesignmakesadifferenceDesigncommentary2

Direct Mail is Growing – Center for Media Reseach

This data from the "Center for Media Research" newsletter are interesting.  Direct Mail, meaning snail mail not email in this case, is growing at a healthy pace.  The data comes from a report by the Winterberry Group and I have not personally checked their research methodology.

The growing emphasis on personalization and one-to-one marketing methods has positioned database management and analytics services as the fastest growing segment of the marketing services value chain, projected to grow nearly 11 percent in 2005. Marketers are aggressively bolstering both their internal database marketing staff as well as outsourcing efforts; the result is a breakdown in traditional data silos, making way for databases that allow for segmentation based on demographic, behavioral and transaction data.

Projected Direct Mail Annual Growth Rates, By Vertical Market (2002-2007)

Financial Services/Insurance

8.4%

Hospitality

7.6%

Not-for-Profit

7.3%

Healthcare/Pharmaceuticals

6.6%

Publishing

6.1%

Automotive

5.1%

Telecommunications

4.8%

Financial Services/ Banking & Credit Cards

3.7%

Technology

3.0%

Retail (Non-Catalog)

2.7%

Source: Direct Marketing Association, Winterberry Group analysis

2005 Direct Mail Growth Forecasts

Direct Marketing Association

5.2%

Universal McCann

8.5%

Veronis Suhler Stevenson

5.5%

Winterberry Group

7.5%

Source: DMA, September 2005

For more details in the report, go here.

PR professionals’ voting rights

http://www.prweek.com/us/news/article/524540

NPC split on PR professionals’ voting rights

Mark Hand PR Week USA Oct 26 2005 20:14

WASHINGTON: PR professionals are mounting an impassioned campaign at the National Press Club (NPC) for passage of a constitutional amendment giving their two representatives on the club’s 14-member board of governors the right to vote.

The National Press Club, representing journalists and therefore print mags and newspapers, is actually more than half PR pros per the article.  Meanwhile bloggers are unionizing and also plan to deny all voting rights to those in the public relations profession.  OK, that last part isn’t true.

Stanford iTunes Offerings – FREE KNOWLEDGE

Stanforditunes http://itunes.stanford.edu/

Stanford on iTunes will expand in content and features in the coming months. Soon users will be able to access descriptions of each track, listen to over 30 lectures from Reunion Homecoming 2005, and even watch video of select programs.

My first thought on looking at Stanford’s iTunes offerings, discovered via apophenia, is that I feel overwhelmed.  It is bad enough looking at all of the books I am planning to read, staring at my paper queue, but now I have an ipod-must-listen-to-on-the-next-airplane-flight-podcast queue.

However, it is very exciting to see knowledge from lectures being shared freely.  So if you aren’t in a position to attend Stanford you *can* get the knowledge just not the degree.  And I truly believe it is more about the knowledge than the degree.  (yes Kids, stay in school, I am just saying….)

Now, what we need is an open source medical school so people who can’t afford it can still learn to help people with no other options.  Or is that too green light?

AJAX, Exactness of Speech Matters, Especially for Context Ads!

Cnnajax As a marketing and sometimes programmer, I find this hillarious.  I clicked a link on "web based software challenges windows" from CNN.  Web based software like gmail use a programming style called AJAXAJAX in this context is NOT a soap or real estate.  Rather it means "Asynchronous JavaScript and XML"

But that is not the point.  The point is that Google, the company that is threatening Microsoft apparently with their software is also serving the contextual advertising on CNN.  Next to the story about their success no less.  And all of the contextual advertisements ARE FOR AJAX THE SOAP!  Oh, the irony.  It just kills me.  Exactness of speech matters even for machines.

This is the text apparently being picked up on with innacurate but factually correct keyword relevance:

The threat comes in large part from Ajax, a set of Web development tools that speeds up Web applications by summoning snippets of data as needed instead of pulling entire Web pages over and over.

And these are the ads it shows!

Buy Ajax at drugstore.com
Free shipping with minimum purchase. Plus get 5% back in store credit. Great…
drugstore.com

Ajax Real Estate
See the MLS listings for Ajax and Pickering.
select-plan.com

Gulf States Laundry Machinery Company
One stop shopping for all your dry cleaning and laundry parts and equipment,…
gslaundry.com

Ajax on eBay
Find Ajax items at low prices. With over 5 million items for sale every day,…
ebay.com

Somedays you’re the windshield, and somedays you’re the bug.  But a little Ajax will take that stain right out.

Eddie Bauer Branding Challenge of Seasonal Stores

Eddiebauer_1NYT is running an article about Eddie Bauer opening a seasonal store in NYC.  The pitch is interesting – it would have been fun to see that email!  Here is an excerpt from the article which I am not sure is otherwise newsworthy.

A Place Where Down is Up

A campaign for a leading apparel chain suggests that it may not be too much longer before retailers can borrow an old slogan from Kleenex tissues and boast about how their stores "pop up one at a time."

The catch here is that I can’t think of this as anything other than a one-off.  The Eddie Bauer ad campaign is faced with some unique challenges; drive traffic to a temporary store while working with a brand mostly known for mail order catalogs.  So this isn’t so much a branding effort as a promotion or event, and it sounds like they are approaching it as such.  And again, getting the NYT to run an article about your ad campaign for a temporary store is impressive in itself.  Maybe the rest of advertising is boring these days, although I still like the zombies assembling Ford Explorers.

Spirithalloween The best seasonal traveling minstrel brand I could think of that relates to temporary stores is the Spirit Halloween stores.  They appear every year in and we hunt down the location.  It really is a desperate-costume-seeker meets whack-a-mole contest where they draw you in through extensive billboards advertising and in mall advertising (if in the mall that year, last year was an out of business Toys-R-Us!).

RIYA – facial recognition of photos – search?

Riyalogo Miss Rogue is pretty well connected so the riya launch will get picked up everywhere ASAP.  But the short version is that Riya is a facial recognition technology that will allow you to either tag or search existing photos for a particular face.

Example: show me every photo on the net that had Steve Jobs in it in the last 12 months – include Flickr and typepad but exclude blogspot because I am trolling for real trends.

Think about that for a minute.  Could you cross reference searches on google images with Riya data?  Can I see all fundraising events in Hollywood that Sergey attended, if any?  Would that not give me a competitive advantage and a PR strategy opportunity?  I think it would. 

As with all new technology it is amoral, so we as a group of humans will have to come up with some ethical guidelines on how to use the technology.  It will be interesting to see if first it works, and second if it works for us all.

NEW EDIT: Forgive my mind for coming up with this, but doesn’t this open the door to search engine spam via steganography?  Uuuugh, every search for Jessica Alba will lead to a lovely fleshbot post with no recourse except for the nerds who can understand the jpg file format.  Where will this lead?  Again, uuugh, hopefully the programmers at Riya have programmed for security and black-hat-evil-doer-prevention from the start.

Public Relations Links from Research

Working on an article about PR and technology stuff which has led to a PR surfing technology frenzy.  Some links worthy of recording, probably more for myself than anyone else.  From Bayosphere – Dan Gilmore – some snippets that relate to my research but I do strongly encourage reading the entire post to put it in context.

Nicholas Carr – The amorality of Web 2.0

And so all the things that Web 2.0 represents – participation, collectivism, virtual communities, amateurism – become unarguably good things, things to be nurtured and applauded, emblems of progress toward a more enlightened state. But is it really so?

and further down some world saving concepts with the point that we need to consider both sides:

And yet, at its best, the mainstream media is able to do things that are different from – and, yes, more important than – what bloggers can do. Those despised "people in a back room" can fund in-depth reporting and research. They can underwrite projects that can take months or years to reach fruition – or that may fail altogether. They can hire and pay talented people who would not be able to survive as sole proprietors on the Internet. They can employ editors and proofreaders and other unsung protectors of quality work. They can place, with equal weight, opposing ideologies on the same page. Forced to choose between reading blogs and subscribing to, say, the New York Times, the Financial Times, the Atlantic, and the Economist, I will choose the latter. I will take the professionals over the amateurs.

But I don’t want to be forced to make that choice.   

and in closing

Like it or not, Web 2.0, like Web 1.0, is amoral. It’s a set of technologies – a machine, not a Machine – that alters the forms and economics of production and consumption. It doesn’t care whether its consequences are good or bad.

He is stating that web 2.0 tech is like a gun.  It can be used for good or evil.  And aren’t we supposed to hate the sin but love the sinner?  Another take-away is that MSM is really venture capital for reporting – and while we aren’t all VC types, I do recognize the value going public through vc brought to google and hence all of us.

I also spent some time on theNewPR wiki and I find it lacking in relevant content.  There are lists of who to pitch, which from a content perspective makes it more like an AMA wiki than a strategic PR tool.  Arrrgh.  And yes I should go post, but I have to admit that the login is an obstacle, mostly for fear of the "approved" process.  I am not Steve Rubel and don’t pretend to be.  I register all the time for sites, and who hasn’t had a wikipedia entry rolled back, but the approval process is a weird mental process that is currently enough to stop my participation.

Google discussing financial stuff in their blog – frequent question

Blogsm When speaking on web marketing, or blogs, or rss, or podcasting, or SEO, one of the comments that comes up time and again is "well that might work for a small company, but we are a public company and can’t go discussing financial stuff online as that isn’t fair disclosure.

Having asked several lawyers over the years I get vague responses about "well, that law hasn’t really been tested fully yet".  And having suffered through discussions of nexus for web sites and tax law in the past, I can assure you these conversations suck are difficult.

So I find it significant that Google’s chief accountant is clarifying financial results in their blog.  I have no idea what he is saying, but there it is.  So I will get the question again, and I still don’t have a definite answer, but at least I have some ammo.

Technolatin: Advercasting on Wikipedia (via Micropersuasion)

Gratuitous repost and Technolatin comment

Let’s Build Out the Definition for Advercasting

By noemail@noemail.org (Steve Rubel) on Vidcasting

Someone has posted an entry for Advercasting on Wikipedia. Right now it’s called “an emerging term used by marketers to describe advertising on a podcast or vodcast.“ How should we build this out? The slate is clean right now.

So I am all for it, advercasting sounds like a cool word.  That said, I am about two thirds of the way through the reread of cluetrain and Ijust read the part about technolatin (Doc Searls)

BuzzPhrases are built with TechnoLatin, a non-language that replaces plain English nouns with vague but precise-sounding substitutes.  In TechnoLatin, a disk drive is a "data management solution."  A network is a "workgroup productivity platform."  A phone is a "telecommunications device".

Cool as advercasting may sound, I have a hard enough time explaining online marketing and public relations to "normal" people without adding more techno-buzz-latin stuff to the dialog.  Can’t we just say "advertising on a podcast" or an "intro" or "promo"?  Isn’t a radio spot still a radio spot if on a podcast?  Stop the madness and be clear.  Really.  Just be clear.

KPFT 90.1 Interview on OnlyInHouston Creative Community

Kpft901 KPFT in Houston ran a show on Only in Houston.  Courtesy of Natalie J., producer and host, Night Train, KPFT 90.1 FM OiH has their first podcast.

You read the article here: http://www.onlyinhouston.org/en/art/?176  (see attached MP3 file for download)  Or for *real* podcasting, use this RSS URL with enclosures to add to iTunes or your podcast tool of choice.   http://www.onlyinhouston.com/en/rss/

It is also worth mentioning that OiH has a complete list of communication events in Houston Texas including PRSA, IABC, HAF and OiH for the next six months.

I wish I had been in the marketing meeting when they came up with this copy

And I quote:

Thedamnmarriotttrain_4 Yes, you’re right.  You can sometimes hear a train going by your room at night.

We have installed many upgrades to hopefully mute the noise: double pane windows and double insulation.  Also, the A/C heat unit fans are set to “continuous“ to offset the noise.  Please keep the unti on heat, cool or fan only.  We realize the inconvenience this may cause you and we apologize in advance.

Our goal is for you to have a restful and comfortable stay with us.  Our staff is eager to help you in every way.  If you experience frustration with the train, please call the front desk, and we will try to move you to a quieter room.

If needed we have a special goodnight sleep care kit to help you get a good night’s rest.  Thank you for choosing Courtyard by Marriott.

Yes, Cincinnati is really that cool.  Really.  And yes you can really hear the trains.  Yes.  Really.