Tivo DRM flag issue precurser to independents exceeding major label music

I am a geek at times.  OK, quite a few times. I read enough PR and spend enough time on PR strategy that I can almost sound like a PR guy, but it is the interaction of technology and PR for social ends that most interests me.

I won’t buy a piece of hardware that restricts my access to files. I change iTunes to record mp3 instead of ACC right after I install it.  Instictively.  Why?  I really don’t know, I hardely ever transfer files and record from CDs that I buy at the store onto mp3s.  Perhaps it is because I go through computers a lot and don’t want to have to rerecord everything if I upgrade.  I still buy CDs over paying for songs on iTunes for some reason – not sure why.

What I do know is that the feeling in my gut of "this is icky so others probably feel the same way" is usually dead on.  So I now won’t buy a tivo because it won’t record in the true sense of the word.  Tivo is limited in that I must choose to record something before I can time-shift view it.  With podcasting I can go backwards or forwards in time without restrictions.  And now Tivo thinks a downgrade is in order? They want to limit it more?  Sure that is their legal right, I am just saying as a marketing guy that it ain’t going to fly.  Duh.

End game; major labels are becoming secondary to independents.  Not because of independent lables, but because of myspace.com which has hit songs like Emo Elmo by Andrew Mcshan.  Emo Elmo is genius and I don’t have to worry if it will sync with my iPod.

Major bands are going to have to come up with pseudonyms so they can post great music to indie sites free while major labels kill themselves with denial.  Then they will still have some popularity to drive attendance at their concerts which is where they make money anyway.  Walmart cut out wholesalers because they could do the job for 3% less.  Think about it.  If you do not add value to a transaction, be afraid.